/ Work
Settled Work
Projects that already landed. Each entry explains the problem that surfaced, why a direction was chosen, and what the final result became.
FASHION / COMMERCE
MOEMA
2026
Problem
The storefront had to feel premium on first impression while keeping category browsing, variant comparison, and purchase decisions easy to complete.
Decision
Lead with editorial collection imagery, keep the shopping path direct, and structure product pages around fast merchandising cues and sticky purchase actions.
Result
MOEMA shipped as a live commerce storefront with category-led navigation, product variants, sticky add-to-bag behavior, and a stronger premium brand frame.
AI / PRODUCTIVITY
Studio Iqbal
2026
Problem
Discovery notes, requirements, and architecture decisions kept fragmenting across docs, chats, and memory before build work even began.
Decision
Build a local-first workspace that turns raw project inputs into one canonical flow: brief, requirements, architecture artifacts, and execution-ready tasks.
Result
Previo shipped as a live internal product with guided setup, structured workflow nodes, and optional AI assistance for import and suggestion flows.
// Work is the settled layer: the part where the reasoning has already survived contact with shipping.
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